Develop a 1,000–1,200-word plan about the online communication strategies that you wish to have. Include the following:
Repeat your Value Proposition(s)/University Brand Image(s) from Part 1
Explain what your university Web pages should be like (e.g., the headline, background copy, layout, and other aspects). In other words, what will its content be? Are there any features or services?
Describe how your value propositions/brand image(s) are met with this.
Select 1 other form of online communication (such as e-mail marketing, social media, banner or pop-up ads, or mobile marketing), and explain the details about what you will do for this. Go into detail about the wording and content you will use.
Describe how your value propositions/brand image(s) are met with this.
Sample Solution