Respond to the following
Consumers should be excluded from online tracking unless they choose to opt-in at will as opposed to having to take personal initiative to opt-out. Exclusion of consumers from online tracking is critical in the protection and upholding of their rights as tracking them without their knowledge and then making them take the step in opting out is coercive and intrudes on their rights as consumers. While there is no specific law in the United States regarding the legality of the tracking law, the Federal Tracking Commission makes it necessary for websites to disclose their policies involved in the collection of data from consumers. This is vital as consumers can decline the requirement to be tracked and have websites collect their personal information in an unsolicited manner as opposed to having them in the tracking program then giving them the option to opt-out.
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