Research your province’s record on electing women at all levels of government. When did women first get the vote in your province? When were the first women elected into office federally, provincially, and municipally where you live? In the case of federal and provincial politics, what party or parties did they represent? What is the current status of representation for women in your province again, federally, provincially, and on your municipal council? How does this fit with what you have read so far?
within a socially responsible framework.’’ This activity can be carried out by organizations, groups or individuals as they interact with their various publics or stakeholders to pursue objectives and goals. This view recognizes that communication should not be simply strategic because this implies the potential exploitation of the imbalances of power between the communicator and the recipient. Meanwhile, Lvy Lee and Edward Louis Bernays (1990) describe public relations as a management function which tabulates public attitudes, defines the policies, procedures and interest of organization by executing a program of action to earn public understanding and acceptance. Basically Public Relation is an act that can be seen to involved artistic skills, language, writing, and public speaking. It is a social science using social scientific instrument to understand and predict human behavior Nwosu (1968). LIoyd, (1980; XV) Public Relations practice is the deliberate, planned and sustained effort to establish and maintain a mutual understanding between an organization and its public. Deliberate; an organization’s public relations emanates from the objective which the public relations man has projected as result of the research. Such research is follow up of the feedbacks received from publics of the organization in reaction to issues of mutual interest. This emphasizes the fact that there is nothing accidental about a public relations programme. Rather, it is done quite willingly, because the management agreed with the proposition of the public relations man to tackle the problem on hand decisively, deliberately. The objective may be let the publics of the organization know that management is taking urgent steps to correct anomalies identified and reported by customers about goods or services. Planned; if an objective is to achieve the projected purposes and have the desire impact, it must be properly planned. Sustained Effort; as psychology have noted through experiments, the human memory is short. Consequently, with different signals competing for people’s attention from the print and electronic media, an organization is obliged to design messages which it must get across to its publics at regular intervals. Mutual understanding; the concept of mutual understanding in public relations is made manifest by the principle of two-way communication. The public Relation man is the channel for this two- communication. He gathers public’s opinion about his organizations’ and provides these as feedback to management. CHAPTER THREE 3.1 Introduction The focus of this chapter is to review existing literature relevant to the subject matter of this study. The review covers part of the conceptual framework, theoretical and empirical framework, which reviews past studies related to this research work. 3.1.1 Public Relations Strategies>GET ANSWER