Organic Strategy
a. Here you will detail how your group will drive organic traffic to your products. Introduce organic strategy here – what is it, what are the benefits and
drawbacks?
b. Instagram Community – here you will discuss the type of community that you will build on Instagram. Discuss why you feel this is a targeted community
and also include ideas and strategic thought on content strategy (note: you can provide some of this in the appendix).
b. For our Instagram community we will focus on targeting a younger demographic between 18 – 25 who have an interest in fashion trends and lifestyle choices. We believe this will be a particularly engaged audience as they tend to respond positively towards visuals such as photographs or videos of new products along with stories featuring “real life” influencers who they can relate too By focusing on such a specific segment we believe we can create a genuine connection with our target market leading towards greater engagement levels which can ultimately lead towards sales conversions over time Therefore by leveraging social media platforms such as Instagram we hope build positive relationships customers while still promoting business goals .