Organizational Communication Presentation

  As the marketing project manager, you are ready to present your marketing project plan and marketing campaign to your supervisor. Use your work from the assignments, discussions, and activities in Weeks 2 through 4 to create a 10- to 15-slide voice-over presentation using either Microsoft® PowerPoint® or websites like Google Slidesâ„¢, Adobe® Slate, or Prezi. Part 1 The presentation should showcase your proposed marketing project plan and the integrated advertising campaign, and it should: Summarize the need for your new hospital program in your community. Identify key data points you collected that support the need for the new program. Identify the chosen marketing strategy for your new program. Define your targeted audience based on your market segmentation in previous assignments. Include the specific message(s) you will use in your integrated advertising campaign. Identify the tasks and their order of importance needed to implement your marketing project plan. Explain when and how you will evaluate your marketing project plan. Identify a projected timeline of evaluation. Identify tools you will use to evaluate your plan. Identify resources and data that will be used to determine success in your marketing project plan and new program. Based on anticipated changes in the future, discuss how health care marketing strategies can change. Consider external influences that may guide strategy changes. Part 2 Write a 350- to 700-word synthesis of how you would communicate your plan to the entire company, if approved.  

  • Example: "There's a growing need for [Program Type] services in our community, with [Statistic] individuals lacking access to [Specific Service]."

Slide 4: Data Supporting the Need

  • Showcase key data points collected during market research.

  • Use visuals like graphs, charts, or maps to present information clearly.

  • Example: "Our research shows a [Percentage]% increase in demand for [Program Type] services over the past [Time Period]."

Slide 5: Chosen Marketing Strategy

  • Explain the chosen marketing strategy for the new program.

  • Briefly outline the key elements of the strategy (e.g., multi-channel approach, digital marketing focus, etc.).

  • Example: "Our strategy focuses on a multi-channel approach, targeting different audience segments through [List Key Channels]."

Slide 6: Target Audience

  • Define the target audience based on market segmentation.

  • Describe the key demographics, psychographics, and behavioral characteristics of your target audience.

  • Example: "Our primary target audience is [Demographic Description] with [Psychographic Description] and a strong need for [Specific Service]."

Slide 7: Integrated Advertising Campaign

  • Present the integrated advertising campaign concept.

  • Explain the key message(s) you will use across various channels.

  • Example: "Our core message will be [Message], highlighting the benefits of [Program Name] for [Target Audience] and emphasizing [Key Benefit]."

Slide 8: Campaign Channels

  • Outline the specific channels you'll use for your campaign (e.g., website, social media, email marketing, traditional advertising).

  • Briefly describe the content and messaging for each channel.

  • Example: "Our website will feature a dedicated landing page for [Program Name], while our social media campaigns will focus on [Content Type] to reach our target audience."

Slide 9: Marketing Project Plan

  • List the essential tasks for implementing your marketing plan.

  • Order the tasks based on importance and dependencies.

  • Example: "Tasks include website development, content creation, media buying, community outreach, and ongoing monitoring."

Slide 10: Evaluation & Timeline

  • Explain how and when you will evaluate the effectiveness of the marketing plan.

  • Include a projected timeline for evaluation milestones.

  • Example: "We will track website traffic, social media engagement, lead generation, and program enrollment over [Time Period] to assess campaign success."

Slide 11: Evaluation Tools

  • Identify the tools you will use for evaluation (e.g., Google Analytics, social media analytics platforms, CRM software).

  • Briefly describe how each tool will contribute to data collection and analysis.

  • Example: "Google Analytics will provide insights into website traffic and user behavior, while our CRM system will track lead conversion and program enrollment."

Slide 12: Success Metrics & Resources

  • List the key metrics you will use to determine the success of your marketing project plan and the new program.

  • Specify the resources and data that will be used to measure these metrics.

  • Example: "We will measure success based on [Metric 1], [Metric 2], and [Metric 3]. Data will be collected from [Source 1], [Source 2], and [Source 3]."

Slide 13: Future Considerations

  • Discuss how healthcare marketing strategies might evolve in the future.

  • Consider external influences like technology advancements, regulatory changes, and evolving patient preferences.

  • Example: "We need to stay informed about [Trend 1], [Trend 2], and [Trend 3] to adapt our marketing strategies accordingly."

Slide 14: Q&A

  • Open the floor for questions from your supervisor and other stakeholders.

Slide 15: Conclusion

  • Recap the key points of your presentation.

  • Express your confidence in the marketing plan's effectiveness and your commitment to achieving the program's goals.

  • Thank your audience for their time and attention.

Part 2: Company-wide Communication

Subject: Introducing [Program Name] – A New [Program Type] Service for Our Community

This email is to inform you about the launch of our new [Program Name] program, designed to address the growing need for [Program Type] services in our community.

As you know, [Briefly state the problem/need the program addresses]. We have conducted thorough market research and have identified a significant demand for [Program Type] services, with [Statistic/Data Point] highlighting the need.

We are excited to announce the launch of our new [Program Name] program, which will provide [Brief description of services offered]. [Program Name] will offer [Key benefits of program for patients/community].

A comprehensive marketing plan has been developed to effectively promote this program to our target audience, which includes [Brief description of target audience]. Our campaign will utilize a multi-channel approach, including [List key campaign channels]. The message will emphasize [Key message(s) of campaign].

We are confident that [Program Name] will be a valuable asset to our community and will positively impact the health and well-being of our patients. We look forward to your support in promoting this exciting new program.

We will be sharing further information about the program and its launch date in the coming weeks. In the meantime, please feel free to reach out to me with any questions.

Sincerely,

[Your Name]

Note: This is a basic outline. You can customize it based on your specific program, target audience, and chosen marketing strategy.

Presentation Outline:

Slide 1: Title Slide

  • Title: [Hospital Name] - [New Program Name] Marketing Plan & Campaign

  • Your Name, Title

Slide 2: Introduction

  • Briefly introduce yourself and your role.

  • State the purpose of the presentation: To present the marketing plan and campaign for the new [Program Name] at [Hospital Name].

Slide 3: Need for the New Program

  • Highlight the unmet need in the community that the new program addresses.

  • Use compelling statistics and data points to support your claim.

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