Organizing an international event using e-promotion

  Your marketing services are required by the Qatar government in putting together an e-promotional mix to create awareness and generate interest for the forthcoming Doha Shopping Festival 2023 (DoSF2023). Your main tasks are to design an outline of: (i) DoSF2023 website (key content, main information, images, promotions etc). (ii) DoSF2023 advertisement to be shared through online social media platforms. The key focus of this electronic/virtual campaign is to present DoSF2023 in the most positive light to the potential local and international shoppers and at the same time generate more business and trade opportunities for the local businesses. As a suggestion, use materials related to Qatar as a tourist destination and sell the concept of Doha as a premium-shopping destination. At the same time, clearly promote the series of events that could be a suitable part of DoSF2023. Use pictures, images that have visual appeal and are relevant to shopping and other leisure activities that may be of interest to a typical shopper. Consider the long-term implications of such an event and how these may impact future events of similar nature. Amongst other factors, give due attention to the following when formulating the e-communication strategy for DoSf2023: a. Potential shopper demographics to record, and appropriate behavior analysis, to profile the potential shopper. b. Which DoSF2023 sponsors to involve and how to attract them? c. Design a DoSF2023 logo Your e-promotional strategy report should be about 800-1000 words. Supporting data (in the form of data, pictures, images, tables, graphs etc.) should be presented clearly and in an easy to understand format. Useful links Dubai Shopping Festival Website Dubai Shopping Festival Images https://www.dohafestivalcity.com/home/whats-inside/shop https://visitqatar.com/intl-en/events-calendar/shop-qatar