Uber immediately reacted by expressing that they were not in help of the President's official request nor were they attempting to benefit from the circumstance. Uber's representative has said that the choice to kill their flood costs was because of expanded interest amid the challenge. The Uber CEO likewise took a stand in opposition to the official request through Facebook to alleviate the tempest of shocked customers. Be that as it may, this did not work, which in the end came about to Uber CEO's acquiescence from his situation on the President's' Economic Advisory Council. Web-based social networking activists made #DeleteUber that circulated around the web, which was tweeted multiple times and caused 200,000 Uber riders to erase their records by having screen captures of themselves erasing the application and posting it through twitter (Exhibit 5). Then again, Lyft reacted by giving $1 million to the American Civil Liberties Union, which is a social equality bunch that is battling the official request in the US courts. This negative news detailing caused Lyft to expand its piece of the overall industry from 16.5% to 20.9% in the ride-hailing industry and the spending on Lyft by purchasers spiked by 30% (Exhibit 6).The #DeleteUber caused 7% expansion of clients for Lyft, where the greater part were past Uber clients before JFK incident(Exhibit 7). Moreover, 81% of the clients that joined Lyft erased Uber for all time (Hinchlife, 2017). Following Lyft's declaration of giving $1 million to the American Civil Liberalities, it expanded riders by 30%, though Uber had a 10% decline in clients at around a similar time allotment (Bhattarai, 2017). Moreover, this advertising bad dream urged and offered development to new rivals in the New York City area, for example, Juno. Juno has had a sensational spike in development toward the finish of January 2017, which could conceivably make it a future contender (Exhibit 8). What's more, Uber's position in all application downloads went as the day progressed, which is esteemed at a $40 million misfortune. Lyft has outperformed Uber as the top downloaded application amid the season of movement boycott news report (Exhibit 9) (Williams, 2017). Inappropriate behavior Incident Following the choice for Uber to kill flood costs, a previous architect, Susan Fowler stood up about her experience of lewd behavior and disregard by the HR office at Uber through her blog (Exhibit 10, 11). Susan's blog was shared on Twitter multiple times, which urged more Uber clients to erase the application. Marian Baldauf, previous Uber client, said "When I read the lady's blog it was simply so profoundly hostile thus wrong from numerous points of view that I just couldn't do it any longer, so I changed to Lyft. I've taken two rides since and they've been magnificent". President immediately reacted that the organization has contracted US Attorney General Eric Holder to examine the cases of sexism, inappropriate behavior, and Ubers' way of life. President likewise created an impression through its site that "Uber's main need is making an equitable working environment". A report has demonstrated that ladies represented 15.1% of Uber engineers, item the board, and researcher groups, which is lower than Google, Twitter, and Facebook. The CEO requested Amir Singhal, Senior Vice President of Engineerin>