Peloton Advertisement Assignment

Recently, there was a Peloton advertisement that received a lot of mixed reviews, but most of them were

negative.

Using the theory and background information about Peloton discussed in class, write an essay, in which

you argue that the Peloton advertisement was sexist and dystopian. In your essay, you must include the

theory and any pertinent information about Peloton discussed in class.

Articles for this assignment are at the following links:
https://www.today.com/video/peloton-ad-actress-monica-ruiz-tells-her-story-74963525915

https://www.nbcnews.com/nightly-news/video/peloton-responds-to-controversy-over-new-holiday-

commercial-74517573672

https://www.today.com/video/see-ryan-reynolds-surprise-peloton-ad-actress-monica-ruiz-live-on-today-

74964037894

https://www.cnbc.com/2019/02/12/how-peloton-exercise-bikes-and-streaming-gained-a-cult-following.html

In what circumstances are you more likely to help someone who is in danger? How do you think

cellphones have changed our behaviors relating to helping?

Sample Solution