As the U.S. culture becomes more time conscious, the desire for convenience increases. U.S. consumers seemingly have less time for housekeeping, eating, and shopping. Successful marketers will find ways to add time utility to their offers. As we continue into the information age, U.S. consumers are becoming more aware and organized. Consequently, marketers must be careful to promise only what they are capable of delivering. Finally, as the US culture spreads throughout the world, U.S. marketers will find increasing market opportunities abroad.
Name a company known for its culture and how that culture affects performance and competitive advantage.
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