Create a persuasive communication for internal and external stakeholders. Students present the company’s situation and proposed solution in a manner that is informative and persuasive. Using their knowledge of communication styles, noise, and audience needs, motivations, and perceptions, students create a persuasive memo and a press release that are appropriate to each audience. Students use concepts from the weekly readings to create effective communications for an internal stakeholder and an external stakeholder.
Now that you have detailed all necessary communications and have determined the best channel for the communications in your plan, you can begin writing these communications.
In this assignment, you must write a persuasive memo to internal stakeholders and a press blog to external stakeholders.
In these communications, describe the scenario at Best Game Productions and explain the solution that you think is best for the company based on all of the information provided; keep the intended audience in mind, as they each have different needs and perceptions.
Create a 750 – 1000-word persuasive memo:
o Choose one specific internal stakeholder
o Describe the scenario at Best Game Productions (in a way that has not been done in previous assignments) and explain the solution that you think is best for the company based on all of the information provided.
o Include the benefits and rationale.
o Explain your reason for selecting this solution throughout the assignment. Be sure to consider the perceptions and needs of the specific stakeholder, and determine the most appropriate style of communication when addressing the internal stakeholder.
o Format this as a business memo (see example at CWE)
Sample Solution
