By the meaning and sound of words, emotions can be expressed. A good example for that is the mythical language called Elvish from the movie “The Lord of the Rings”, which was invented by a british philologist. The words tinko and losse have the meaning of metal and snow. Without knowing the language, the guess would fall to tinko being metal and losse being snow which is right. The structure of the words and the pronunciation of letters play a big role in perception, thus the sound of a word influences the emotion it triggers in the human brain. The reason why tinko is being connected to the metal is because of the letters “t” and “k” which are both harsch and plosive letters based on pronunciation. The “l” and “s” in losse show more of a softer touch which lead to translating the word to snow. The same explanation can be applied to the word feminine and masculine. The best example of when emotions are evoked purely through the structure and sounds of words is poetry (Norman, 2004, p.31f). The shape of certain letters or the general structure of a typeface can evoke different emotions which lead to context driven usability. Some typefaces are more appropriate in certain situations than others (Amare & Manning, 2012, p.1). An empirical study from Amare and Manning shows certain characteristics that 36 typefaces elicit in 102 participants of this study. Each typeface had to be placed on the scale of amused, organised, focused and challenging. Typefaces like Garamond, Arial, Futura, Times New Roman, Santa Fe, Papyrus and Comic Sans had been part of study. The results of the study show that overall serif typefaces evoked a higher characteristic of being organised, focused and calm than sans serif typefaces. However, a significant difference between actual readability as sans serif typefaces evoked high characteristics of focus and being organised as well. Comic Sans elicited a similar peak throughout the entire range of characteristics, the highest ones being amused followed by diverted. The study shows that similar typefaces induced similar results. Thus, a derivation of the study would for example be to use typefaces that raised a high focused and organized characteristic, for body texts and paragraphs, such as arial, gar>