Porter’s Five Force: Amazon

Through the case study and additional research of articles and public company documents, develop a paper about business level strategy. Following Porter’s Five Force Model, (https://www.investopedia.com/terms/p/porter.asp)your paper must address the following questions:

What is (are) the main industry (industries) in which the company competes?
Using S.W.O.T., identify the assets of the firm, the capabilities of the firm, the core competencies of the firm and its competitive advantage(s).
What business level strategy does the firm seem to be pursuing in this industry? Why?
What corporate level strategies is the firm pursuing? Why?
Have there been any major changes in its strategy recently? Why?

Sample Solution