In “Computer-Mediated Communication,” Chapter 60 of the 21st Century Communication: A Reference Handbook, William F. Eadie traces the history of computer-mediated communication (CMC) and early concerns that our reliance on technology to receive and process information would result in social isolation among its users. However, he cites later research that suggests the opposite. He quotes researcher Joseph Walther, who argued that “social interaction and bonding in an online environment is not only possible but, given time, relationship establishment and relationship building through CMC and equal f2f [face-to-face] communication.” Walther further argued that “not only can CMC equal f2f communication for social interaction and relationship building, but CMC can actually be hyperpersonal—more intimate communication that ‘surpasses normal interpersonal levels.’”
Questions for you: How is your employer using social media to establish and maintain relationships with its publics? If you can, provide us with links to come examples! What do you see as the long-term implications of CMC, in particular, social media, for public relations practitioners?
fictional realities’ (Hurley, 2011). This suggests that the short story form offers a small insight into the realities of the stories, but that there is a much larger reality, a ‘major issue’ hidden behind the ‘glimpses and fragments’, that the reader must unravel. This can be seen in Paule Marshall’s ‘To Da-duh in Memoriam’ (Baldwin and Quinn, 2007) as she explores the form of the short story through various small events that take place in the text. These small events act as symbols for the bigger events and issues in the story. For example, the narrator visits her grandmother, ‘Da-duh’ in Barbados, who tries to teach her about her heritage, whilst the narrator defends her home. Her grandmother often repeats phrases such as ‘I know you don’t have anything like these in New York’ (Baldwin and Quinn, 2007, 478) when showing her the luxuries that the island has to offer, which begins to create a conflict between them as the narrator defends the place she is from, proving to her grandmother that New York does also have some luxuries that Barbados does not. The conflict shown in the short story between the narrator and her grandmother as they explore the island, and compare the places they are from, acts as a smaller symbol for the larger conflict between the places they discuss, and the heritage of the young girl. Evelyn Hawthorne in the journal ‘Ethnicity and Cultural Perspectives in Paule Marshall’s Short Fiction’ (Hawthorne, 1986), implies that ‘the identity conflict of the Caribbean-American, as of other immigrants with a dual heritage, is an important issue which Marshall was one of the first to explore’ (Hawthorne, 1986, 45). This ‘identity conflict’ is portrayed through the young girl in the short story, who also has a dual heritage, her Caribbean heritage that her grandmother wants to teach her about, and her American heritage, which she tries to defend. As previ>GET ANSWER