PR press release
TASK
You are the public relations officer for O’Melveny & Myers LLP, a law firm based in downtown Los Angeles. David Lash, one of your attorneys, has just joined the board of The Alliance for Children’s Rights, a LA-area nonprofit focused on protecting the rights of impoverished, abused and neglected children and youth. Your firm wants to issue a news release making this announcement. The role becomes effective June 1, 2018. This is a volunteer role for Lash. He will continue to work for O’Melveny during his tenure on this board.
ITEMS TO INCLUDE IN THE RELEASE
• Standard press release format
• Headline providing the main information
• Lead paragraph making the announcement
• Paragraph on the Alliance (found on its website) – What is its mission? What are some of its programs? What are some of its results?
• Quote from the Alliance CEO
• Paragraph on David Lash (found on OMM’s website) – Who is he? What has he done for O’Melveny? What are some of his accomplishments / career highlights?
• Quote from Lash
• Boilerplate for the law firm (found in the firm’s “News” section on the website)
• Double spaced