First, review Critical Element III in the Final Project Guidelines and Rubric (Concluding Findings and Limitations). Considering your own proposed new product

concept, your chosen organization, and the marketing brief you will be submitting as your final project, address the following:  How does the market research you have so far done support your chosen organization’s objectives?

 What industry trends (and possible future trends) have you identified regarding your product proposal, and what are some possible implications of these

trends on your organization?

 How does your proposed marketing strategy align to legal, ethical, and industry standards?

 What limitations have you encountered in creating a market proposal for your product? Was this due to gaps in the market research you conducted?

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