Pricing

Pricing has changed in the current digital world (see page 462). There are seven points noted in the referenced section. First, discuss in detail two of the concepts noting specific examples from the internet. Next, discuss two instances where you used the internet during a purchase process. Describe both instances. Discuss for each how pricing was affected based upon the digital environment.

This work use book “Marketing Management 15th – Kotler, Keller”.

 

 

Sample Solution

ACED ESSAYS