Sourcing Case Study
Snedeker Global Cruises
It was August 7th, and Brandt Womack had just been given his first assignment by his purchasing manager at Miami-based Snedeker Global Cruises Inc. It was the “E-Auction Development Program” (EDP). The purpose of EDP was to identify potential products that could be purchased through e-auctions, determine the necessary steps to conduct a successful e-auction, and assess the impact of e-auctions on supplier relationships. As a newly hired supply chain manager, Brandt wondered how to proceed.
Snedeker Global Cruises incorporated in 1986 and is a cruise company with 35 cruise ships and over 70,000 berths. Snedeker Global serves the contemporary and premium segments of the cruise vacation industry and offers a variety of itineraries to destinations worldwide, including Alaska, Asia, Australia, the Caribbean, Europe, Hawaii, Latin America, and New Zealand.
In 2005, Snedeker incurred its highest-ever procurement costs in sourcing the products and services needed for cruise ship operations and wanted to combat this trend. To that end Snedeker had been working on changing its buying practices. In the past, each individual cruise ship made all its own purchases for the upcoming season. Purchasing was decentralized, with each ship making purchasing decisions based on its needs alone. The company began moving away from this practice and put into place a centralized purchasing department in charge of making purchases for the entire cruise line. The centralized purchasing strategy provided many cost-saving opportunities for the company and greatly reduced the overall order costs of the company. The company wanted to continue to pursue ways in which the centralized purchasing practice could reduce costs, and e-auctions became a viable option. However, senior management at Snedeker was concerned about the impact on quality and the effect e-auctions might have on suppliers.
At Snedeker, the purchasing cycle began with a master forecast for the upcoming year with orders being placed 8 to 10 months prior to need. This master forecast included everything from replacement engine parts to chocolate mints placed on pillows in cabins. When the forecast was generated it was given to the Senior Purchasing Manager, Kasey Davis. Kasey scheduled a meeting with Brandt to discuss the E-Auction Development Program, giving Brandt the master list of all the products needing to be purchased for the next year. Kasey instructed Brandt to determine which products would be best to purchase through e-auctions and wanted to know how the e-auction process would work. In addition, Kasey wanted Brandt to determine the effect that e-auctions would have on relationships with current suppliers.
Brandt walked out of Kasey’s office overwhelmed. It was his first assignment, and he did not know where to begin the E-Auction Development Program (EDP).
Sanders, N. R. (2017). Supply Chain Management (2nd ed.) Wiley, VitalBook file. (p. 118)
Use your textbook and a minimum of three expert resources from the internet to answer the following questions regarding this case study.
Logistics Case Study
Strategic Solutions Inc.
Strategic Solutions (SS) is a small 3PL provider that was started by Scott Crash in 1992. Scott began his career working in the logistics division of a large trucking company. He worked with fleet scheduling, customer support, and route scheduling before he saw the opportunity to start his own business offering similar services. Strategic Solutions provides logistics services to small businesses in Columbus, Ohio, and has recently acquired major accounts with two well-known grocery store chains. Their core competency is specializing in the movement of cold and frozen food products. Refrigerated trailers can be expensive, and if not transported using reliable equipment, it can prove to be very costly for all parties. Scott started his company by strategically combining LTL (less-than-truckload) shipments for small stores such as gas stations, pharmacies, and small grocery stores. He found his niche in climate-controlled trailer movements. Business has been growing since.
Strategic Solutions operates by arranging customer shipments with the best for-hire transportation service they can find. Two of their main transporters are Frigid Movements and Problem Solved Shipments. Strategic Solutions has long-term contracts with most of its customers, but they also accept one-time shipments and business from random customers on a regular basis. Customers can either call or e-mail Strategic Solutions with the details, such as identifying the products that need to be shipped, the destination, and required time of delivery. Once Strategic Solutions has this information they can then arrange for the outbound shipments from the customer’s distribution centers to the desired location. The customer base has increased substantially as a result of the company’s success in the cold food movement area, and they have acquired new contracts with major grocery store chains.
Scott’s company has begun to struggle with the business growth due to information technology constraints. Their current method of telephone and e-mail information exchange has become outdated, and customers have found it hard to communicate with Strategic Solutions. Customer satisfaction has dropped in the recent past, and Scott fears the loss of some of his top business clients. Something must be done so that Strategic Solution’s reputation isn’t damaged, and no customers are lost.
The Need for EDI or TMS
Scott understands that logistics depends on accurate real-time information but isn’t sure what type of system would be best suited for his operation and has decided to take a customer-oriented approach. He personally spoke with each of his customers to find out what would be the best system for them and how the two companies could best work together. He also spoke with his transportation providers to see what type of information exchange and transportation scheduling arrangements would best work for them. It seems that the ideal system would be a single point of contact for customer orders where information is updated in real time. It is inconvenient and time consuming for a customer to call and deal with busy phone lines and unanswered phone calls or wait for an e-mail reply. There could also be clerical errors when transferring the information between different parties.
The EDI versus TMS Expansion
Scott is not sure which system to implement and what would be the best investment. He assumes that electronic data interchange (EDI) can accomplish real-time information sharing with all of their customers as well as potential carriers. For customers, information can be available online with proper access codes so that scheduling arrangements involving shipments, equipment, and time schedules can be made with a single point of contact. The downside of an EDI system is the expense. Also, system failure could halt the business, potentially resulting in significant financial losses.
Another option is a transportation management system (TMS), which is a software system designed to manage transportation operations. TMS would enable Strategic Solutions to directly link to their transporters’ systems to more efficiently identify and find potential routes. They wouldn’t have to arrange shipments through telephone or e-mail but could simply schedule them using the TMS. A downside to TMS is that it would leave out noncontracted carriers. If a certain time or route wasn’t available through Frigid Movements or Problem Solved Shipments, Strategic Solutions would have to find other ways to schedule the transportation of their customers’ goods.
Scott has estimated the following costs for both systems as well as customer preferences:
Systems considered Cost Customer rank (1-3)
EDI (for real-time information and single point of contact) $15,000 3
TMS (to link into transporters system and find routes and lanes) $20,000 2
Both systems $35,000 3
Sanders, N. R. (2017). Supply Chain Management (2nd ed.) Wiley, VitalBook file. (p. 137)
Gacy was known by numerous individuals in his locale to be an eager volunteer and being dynamic in network governmental issues. His part as "Pogo the Clown" the jokester started in 1975 when Gacy joined a nearby "Chipper Joker" comedian club that routinely performed at raising money functions. On January 3, 1972, Gacy submits his first homicide of Timothy McCoy, a 16-year old kid venturing out from Michigan to Omaha. Guaranteeing that McCoy went into his room employing a kitchen blade, Gacy gets into an actual quarrel with McCoy prior to cutting him consistently in the chest. Subsequent to understanding that McCoy had absentmindedly strolled into the stay with the blade while attempting to plan breakfast, Gacy covers the body in his slither space. Gacy conceded in the meetings following his capture that executing McCoy gave him a "mind-desensitizing climax", expressing that this homicide was the point at which he "understood passing was a definitive rush" (Cahill and Ewing 349). Very nearly 2 years after the fact, Gacy submits his second homicide of a unidentified adolescent. Gacy choked the kid prior to stuffing the body in his storage room prior to covering him (Cahill 349). In 1975, Gacy's business was developing rapidly and his craving for youngsters developed with it. Gacy frequently tricked youngsters under his work to his home, persuading them to place themselves in cuffs, and assaulting and tormenting them prior to choking them (Cahill 169-170). The greater part of Gacy's killings occurred somewhere in the range of 1976 and 1978, the first of this time occurring in April 1976. A significant number of the adolescents that were killed during this time were covered in a slither space under Gacy's home. For the rest of the killings, Gacy confessed to throwing five bodies off the I-55 extension into the Des Plaines River; nonetheless, just four of the bodies were ever recuperated (Linedecker 152). In December 1978, Gacy meets Robert Jerome Piest, a 15-year old kid working at a drug store and extends to him an employment opportunity at Gacy's firm. Piest illuminates his mom regarding this and neglects to restore that night. The Piest family documents a missing individual's report and the drug specialist advises police that Gacy would doubtlessly be the man that Jerome addressed about a work. When addressed by the police, Gacy denied any association in Piest's vanishing. Notwithstanding, the police were not persuaded, and Gacy's set of experiences of sexual maltreatment and battery provoked the police to look through his home. Among the things found at Gacy's home were a 1975 secondary school class ring with the initials J.A.S., various driver's licenses, cuffs, apparel that was excessively little for Gacy, and a receipt for the drug store that Piest had worked at. Throughout the span of the following not many days, agents got various calls and tips about Gacy's rapes and the secretive vanishings of Gacy's representatives. The class ring was inevitably followed back to John A. Szyc, one of Gacy's casualties in 1977. Futhermore, after looking at Gacy's vehicle, agents found a little group of strands looking like human hair, which were shipped off the labs for additional investigation. That very night, search canines were utilized to identify any hint of Piest in Gacy's vehicle, and one of the canines demonstrated that Piest had, truth be told, been available in the vehicle. On December 20, 1977, under the pressure of consistent police reconnaissance and examination, Gacy admits to more than 30 killings and educates his legal counselor and companion where the bodies were covered, both in the slither space and the stream. 26 casualties were found in the creep space and 4 in the waterway. Gacy is captured, indicted for 33 killings, and condemned to death by deadly infusion. He endeavored a madness supplication yet was denied, and was executed on May 10, 1994. There were a few criminological pointers that examiners used to attach Gacy to the killings. A portion of these include fiber investigation, dental and radiology records, utilizing the disintegration cycle of the human body, and facial remaking in recognizing the people in question. Specialists discovered filaments that looked like human hair in both Gacy's vehicle and close to the slither space where the bodies were covered. Notwithstanding these hair tests, examiners additionally discovered strands that contained hints of Gacy's blood and semen in a similar territory. Blood having a place with the casualties was found on a portion of the strands, which would later straightforwardly attach Gacy to the wrongdoings. The filaments in Gacy's vehicle were dissected by legal researchers and coordinated Piest's hair tests. Besides, the hunt canines that confirmed that Piest had been in Gacy's vehicle showed this by a "demise response", which told examiners that Piest's dead body had been within Gacy's vehicle. Out of Gacy's 33 known casualties, just 25 were ever decisively recognized. A considerable lot of Gacy's casualties had comparative actual portrayals and were in this way difficult to recognize by absolutely asking general society. To distinguish the people in question, specialists went to Betty Pat Gatliff, a pioneer in legal science and facial recreation. Facial remaking is the way toward reproducing the facial highlights of a person by utilizing their remaining parts. Certain facial highlights, for example, facial structures, nasal structure, and generally speaking face shape can be helpful in distinguishing a casualty even long in the afterlife. By utilizing these highlights, and with the assistance of program, criminological examiners can make a picture of an individual's face, which is instrumental in recognizing casualties after their bodies have rotted. Facial remaking should be possible in a few measurements. Two-dimensional facial recreations is utilized with skull radiographs and depend on pre-passing photos and data. Nonetheless, this isn't really ideal on the grounds that cranial highlights are not generally obvious or at the correct scale (Downing). So as to get a sensible and more precise portrayal of the casualty's face, a craftsman and a criminological anthropologist are typically important (Downing). Three-dimensional facial reproduction is finished by figures or high goal, three-dimensional pictures. PC programs can make facial reproductions by controlling checked photos of the remaining parts and use approximations to reproduce facial highlights. These will in general deliver results that don't look counterfeit (Reichs and Craig 491). Here and there, agents will utilize a strategy called superimposition as a method for facial recreation. Sadly, it's anything but a regularly utilized strategy, as it expects agents to have some information about the character of the remaining parts they are managing. By superimposing a photo of a person over the skeletal remaining parts, agents can check whether the facial highlights line up with the anatomical highlights, permitting them to recognize a casualty. On account of John Wayne Gacy's casualties, specialists had the option to utilize facial remaking to recognize nine of the bodies found in the slither space. The accompanying realistic shows the facial recreations of these nine casualties: Since facial reproduction was insufficient to recognize the entirety of the people in question, examiners acquired DNA profiles from every one of the unidentified casualties and effectively searched out DNA tests from guys over the United States who had been accounted for missing somewhere in the range of 1970 and 1979 (Cook County Sheriff's Office 3). The excess casualties were recognized utilizing dental and radiology records. Since dental polish is harder than bone, teeth outlive tissue and at times bone when the body breaks down. Teeth are entirely dependable in distinguishing casualties, as they will in general uncover propensities about the individual, for example, nail gnawing, granulating and pressure propensities, lip gnawing, and gripping (Ryan 254). Moreover, the top of the mouth, which frames a curve, is remarkable to every person fit as a fiddle, size, and shape. Teeth likewise have singular qualities that are interesting to every individual in that the relationship of teeth to each other fluctuates, alongside size and state of the jaws and sense of taste (Ryan 255). So as to distinguish an individual utilizing dental records, scientific dental specialists must obtain the dental records of the person in question or perished. In cases including various passings, measurable dental specialists get a rundown of potential people and afterward contrast records with the teeth (Freeman standard. 2). As a rule, X-beams are viewed as more dependable and give the best examinations, however these are not generally accessible to criminological specialists. When the dental records have been gained, criminological examiners at that point take a gander at the individual tooth size, shading, and form, curve sizes and types, and the connection between the jaws, which is utilized to help characterize facial sorts (Ryan 256). Despite the fact that John Wayne Gacy's latest casualty was Robert Piest in 1978, agents in Cook County are as yet looking for recognizable proof for the excess bodies. The most as of late recognized casualty, William Bundy, was indisputably distinguished in 2011. The Cook County Sheriff's area of expertise reported the exact year that they were recharging their endeavors to recognize the leftover seven of Gacy's casualties. Notwithstanding, nobody has since approached to decisively recognize them, and their names stay obscure. John Wayne Gacy was one of America's most productive chronic executioners. With a casualty include of 33 youngsters in a three-year length of time, Gacy was condemned to death by willful extermination for his wrongdoings. Scientific researchers and examiners had the option to attach Gacy to the homicides by utilizing dental and radiology records, facial reproduction, and DNA proof. Without the utilization of legal innovation and the exertion set forth by the specialists, Gacy would have kept submitting murders and huge numbers of the casualties would have gone unnoticed. While the case has been cold for a long time, specialists are as yet attempting to distinguish the leftover casualties so as to give bit of brain to the groups of the expired. John Wayne Gacy has stood out forever for his wrongdoings, yet his casualties will never be overlooked.>GET ANSWER