Product Idea and Mission Statement – Formulate an idea for a new product or service to be offered by an existing company. Show how your product is
aligned with your chosen company’s mission statement.
A. Overview – Give an overall description of your chosen business and proposed product/service, specifically defining the marketing environment,
the intended target markets, and the benefits sought by potential customers.
B. Mission Statement – Analyze the mission statement of your chosen business. Does the company’s mission statement focus on the market or
Sample Solution