B. ENTREPRENEURIAL MARKETING OPPORTUNITY ANALYSIS: (1-2 pages)
- Describe the entrepreneurial opportunity you have identified.
- Have you identified your customers’ needs and wants and analyzed them?
- Are these needs recurring, easy to satisfy, easy to service, obvious or latent? Describe.
- Draw up a profile of your target market segments?
- Benefitize your product for your target segment.
- Is your competitor analysis up to date? Potentially new threats? National?
- Is your financial resource analysis adequate ($11-$151 limit)? Realistic?
- Can you price competitively? What is your price range?
- What technological and managerial skills would you need to run the operation?
Sample Solution
