Product or services that has three marketing problems

B. ENTREPRENEURIAL MARKETING OPPORTUNITY ANALYSIS: (1-2 pages)

  1. Describe the entrepreneurial opportunity you have identified.
  2. Have you identified your customers’ needs and wants and analyzed them?
  3. Are these needs recurring, easy to satisfy, easy to service, obvious or latent? Describe.
  4. Draw up a profile of your target market segments?
  5. Benefitize your product for your target segment.
  6. Is your competitor analysis up to date? Potentially new threats? National?
  7. Is your financial resource analysis adequate ($11-$151 limit)? Realistic?
  8. Can you price competitively? What is your price range?
  9. What technological and managerial skills would you need to run the operation?

Sample Solution

ACED ESSAYS