Describe the following;
Secondary Compounds
echinacoside
cichoric acid
nitric oxide
acemannan
angelan
arabinose
galactose
galacturonic acid
cyclosporine
michellamine
ara h1 (vicillin)
prolamin- gluten
acetylcholine
histamine
serotonin
shogaol
piperine
tylophorine
aconite alkaloids
aconitine
atisine
veatchine
taxus alkaloids
taxine B
paclitaxel (docetaxel)
cardiac glycosides
Cardenolide type
Bufadienolides
digoxin
digitoxin
g-Strophanthin (ouabain)
oleandrin
turbocurarine
toxiferine
strychnine
erysodine
coniine
cytisine
GENERA
Echinacea
Ancistrocladus
Aloe
Angelica
Ganoderma
Elaphacordyceps
Veratrum
Cannabis
Nicotiana
Quercus
Ambrosia
Arachis
Triticum
Hippomane
Mucuna
Opuntia
Urtica
Tylophora
Nerium
Asclepias
Digitalis
Strophanthus
Nerium
Adonis
Convallaria
Erythrina
Nicotiana
Conium
Dermatophyllum
Chondrodendron
Strychnos
FAMILIES
Anacardiaceae
Fabaceae
Urticaceae
Apiaceae
Rutaceae
Moraceae
Asteraceae
Asphodelaceae
Basidiomycota
Ascomycota
Melanthiaceae
Cannabaceae
Solanaceae
Poaceae
Apocynaceae
Rosaceae
Ranunculaceae
Taxaceae
Plantaginaceae
Asparagaceae
Loganiaceae
Fabaceae
Solanaceae
Apiaceae
Menispermaceae
Sample Solution
nated travel agent. The travel agents often forms large amount of ticket sales, this gives certain power to the travel agents and airline would generally gives some percentage of commission to them for ticket sales. A zero commission policy by SIA had cause boycott of sales of SIA tickets by travel agents who consist of 80% total sales volume in India, forcing the company to reduce flight and down sized in India [Chowdhury, 17 Apr 2009]. The buyer bargaining power is indeed very high for SIA. 4.5 Bargaining power of suppliers SIA have its own subsidiary Singapore Airport Terminal Service for ground handling service such as baggage handling and in-flight food and beverages supply. SIA’s other subsidiary SIA Engineering had been engage in aircraft maintenance and servicing. SIA are also financially strong hence does not depends heavily on financial institution for business process. This leaves the main suppliers of SIA only air craft manufacturer. Jet fuel, even though form up to 40% of the airline expenditure (as of year 2008), is a commodity that fluctuate with crude oil price. The airline mainly purchases its plane from Boeing and Airbus. Although there were no apparent substitute and high retraining and logistic cost will incur for switching of supplier, the demand is relatively weak for these suppliers in recent years with about 10% of the world’s fleet in storage [Calingo, 1997]. SIA had been continuously renewing its fleet even during peak of crisis which gives sales order that helps aircraft manufacturer pull through financial difficulty [Scott, 2008]. The average age of aircraft is 6year and 2month in 2008; signal a large volume of purchase on its aircraft, with planed spending of SGD 11,800million in the next five year on aircraft. It is Boeing largest customer on 777 series plane [Boeing, 25th Aug 2004] and first customer for Airbus 380. This makes SIA an important customer and enjoys high bargaining power over the manufacturer. 4.6 Relative power of Other Stakeholders>
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