Develop a new promotional business strategy to influence consumer perception and buying behavior through the evaluation of a use case. You will then research data sources and information that are most useful for long-term planning purposes and use this research to create a retail marketing action plan in support of your strategy.
Evaluate your big data use case by researching and answering the following questions:
What specific business action(s) do you want to collect data on?
Questions that can help to make this kind of determination include: How do the majority of customers hear about the business, product, or service?
What social media apps do the majority of customers use? What factors are important to customers in making buying decisions?
Which types of messages or content provide the best response or click rate? What data sources, both internal and external, are available?
From that list, which data sources should be used to collect information that can provide new insights into the specific business action(s) that should be taken?
What specific information will provide the best, ongoing value to help shape business strategy in a meaningful and profitable way?
Create a retail marketing action plan that utilizes your use case data in support of your strategy and explain the activities you will implement to improve overall consumer perception and increase retail purchases. Summarize your conclusions.
Sample Solution
