Proposing Market Entry Strategies

by | Mar 12, 2023 | agriculture

 

 

You have just taken on a new role as a marketing manager for a new hospital in Ajo, Arizona. There is one other hospital in town, but it is 67.3 miles from the center of town, making it difficult for many residents to get to. The new hospital, Ajo Medical Center (AMC), will be much more accessible to a number of people who live further in town.

As you prepare to take on this role, watch the following video clips on branding and marketing. You will use the content of the videos to consider how the practices of Moving Brands might be applied to the marketing strategy of Ajo Medical Center.

Watch the following video case study clips:

https://sk-sagepub-com.libdatab.strayer.edu/video/practitioner-perspectives-with-moving-brands?seq=1

https://sk-sagepub-com.libdatab.strayer.edu/video/practitioner-perspectives-with-moving-brands?seq=3

if you can’t access videos please let me know

 

The CEO of AMC has asked you to create a 4–6 page proposal in which you provide a competitive marketing entry strategy and a communication strategy and suggest marketing research tools for the new hospital.

Your proposal should include the following items:

A market analysis (SWOT or otherwise) to determine the best approach for the market entry.
An overview of the marketing entry strategy you are proposing based on the information gathered in your analysis and concluding with how your hospital differentiates itself from the existing hospital in town.
An overview of the communication strategy you are proposing, also based on information gathered during your analysis.
A list of suggested marketing research tools and why those tools would be a good fit for use at AMC.
Keep in mind that this proposal is for the CEO, so the proposal should also:

 

Sample solution

Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell. 

In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.


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God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.

Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.

To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.

 

References

Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.

Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies, 4(8), 487.

Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.

Sample Solution

Moving Brands, as seen in the two videos, is an agency that specializes in brand strategy and design. They focus on creating meaningful connections between brands and their target audiences. The process they use to create a brand involves engaging with people first and gaining insight into what they expect from a product or service. In the case of Ajo Medical Center, this could mean gathering feedback from potential customers to determine what qualities are important for them when choosing a hospital. This could include things like location, quality of care, type of services provided etc.

Sample Solution

Moving Brands, as seen in the two videos, is an agency that specializes in brand strategy and design. They focus on creating meaningful connections between brands and their target audiences. The process they use to create a brand involves engaging with people first and gaining insight into what they expect from a product or service. In the case of Ajo Medical Center, this could mean gathering feedback from potential customers to determine what qualities are important for them when choosing a hospital. This could include things like location, quality of care, type of services provided etc.

In terms of design itself, Moving Brands emphasizes creating visuals that accurately reflect the values and desired experiences associated with the brand. For Ajo Medical Center this could involve using colors and other elements to represent trustworthiness and professionalism while also evoking feelings of comfortability for those who may have never been to a hospital before. Additionally, utilizing digital marketing channels such as social media or websites can be used to promote AMC’s messaging further by sharing stories about patients who experienced positive outcomes after visiting AMC which will help build trust within local communities.

Finally, Moving Brands places emphasis on developing relationships with customers through intentional communication; meaning that all interactions should be tailored around customer needs instead of just promoting one’s own products or services. In terms of Ajo Medical Center this could include providing helpful medical advice through blog posts on their website or responding quickly to customer inquiries via email/phone calls which would show patients that they value their time and opinions . Allowing these methods will not only demonstrate how serious AMC is about providing excellent customer service but it will also help create more loyal customers over time who are willing to recommend others visit AMC for similar healthcare needs.

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