Psychographic Market Segmentation

  Pick only three commercials from that list to analyze for your paper. If you watched a show on the Internet, you must again say the name of the show and include the URL for it. You will also need to cover the following questions for you main content. What message(s) (stereotypes, cultural values, etc.) does each commercial seem to convey. Explain examples. Do you feel any of these commercials use psychological tricks in their advertising? Explain. Do you believe any of these commercials could potentially influence consumer buying behavior? Explain. Do you believe any of these commercials help shape a brand image that is etched in consumers’ minds? Explain.
The commercial for the Apple iPad Pro “Make Something Wonderful” communicates the message that creativity can come in all forms, regardless of one's age, race or gender. It features various people from different backgrounds using the iPad Pro product to make amazing works of art ranging from paintings and sculptures, to music videos and animation shorts. This commercial uses psychological tricks by tapping into our innate desire for recognition through showcasing how people can create beautiful things while utilizing Apple products. Lastly, the Dove Real Beauty Sketches commercial seeks to empower women by challenging traditional views surrounding beauty standards; it attempts to foster more authentic conversations about beauty by showing real portraits depicting physical characteristics without resorting to retouching techniques seen in traditional media advertisements such as magazines. This particular commercial relies on psychological tricks because it aims at appealing directly emotions with its story telling approach which helps create an emotional connection between viewers Dove brand.   All three commercials could potentially influence consumer buying behavior because they attempt change perception associated certain topics induce positive associations branded products creates sense loyalty customers towards respective companies.   Finally all commercials help shape brand image consumers minds effective manner shown each ad there clear link company represents topic discussed audience campaign targeted. .

Sample Solution

The commercial “Always #LikeAGirl” conveys a message of empowerment for girls everywhere and challenges the notion that some activities or tasks are only meant to be done by boys. This idea is reinforced through its use of actual interviews with young girls being asked to do something ‘like a girl’ before they eventually break out into empowering movements such as running like a girl and throwing like a girl. It also serves to challenge gender stereotypes about what it means to be feminine or masculine, as well as reinforces cultural values such as self-confidence and acceptance.