Psychographic Market Segmentation

by | Mar 2, 2023 | agriculture

 

Pick only three commercials from that list to analyze for your paper. If you watched a show on the Internet, you must again say the name of the show and include the URL for it. You will also need to cover the following questions for you main content.

What message(s) (stereotypes, cultural values, etc.) does each commercial seem to convey. Explain examples.

Do you feel any of these commercials use psychological tricks in their advertising? Explain.

Do you believe any of these commercials could potentially influence consumer buying behavior? Explain.

Do you believe any of these commercials help shape a brand image that is etched in consumers’ minds? Explain.

Sample solution

Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell. 

In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.


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God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.

Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.

To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.

 

References

Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.

Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies, 4(8), 487.

Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.

Sample Solution

The commercial “Always #LikeAGirl” conveys a message of empowerment for girls everywhere and challenges the notion that some activities or tasks are only meant to be done by boys. This idea is reinforced through its use of actual interviews with young girls being asked to do something ‘like a girl’ before they eventually break out into empowering movements such as running like a girl and throwing like a girl. It also serves to challenge gender stereotypes about what it means to be feminine or masculine, as well as reinforces cultural values such as self-confidence and acceptance.

 

Sample Solution

The commercial “Always #LikeAGirl” conveys a message of empowerment for girls everywhere and challenges the notion that some activities or tasks are only meant to be done by boys. This idea is reinforced through its use of actual interviews with young girls being asked to do something ‘like a girl’ before they eventually break out into empowering movements such as running like a girl and throwing like a girl. It also serves to challenge gender stereotypes about what it means to be feminine or masculine, as well as reinforces cultural values such as self-confidence and acceptance.

 

The commercial for the Apple iPad Pro “Make Something Wonderful” communicates the message that creativity can come in all forms, regardless of one’s age, race or gender. It features various people from different backgrounds using the iPad Pro product to make amazing works of art ranging from paintings and sculptures, to music videos and animation shorts. This commercial uses psychological tricks by tapping into our innate desire for recognition through showcasing how people can create beautiful things while utilizing Apple products.

Lastly, the Dove Real Beauty Sketches commercial seeks to empower women by challenging traditional views surrounding beauty standards; it attempts to foster more authentic conversations about beauty by showing real portraits depicting physical characteristics without resorting to retouching techniques seen in traditional media advertisements such as magazines. This particular commercial relies on psychological tricks because it aims at appealing directly emotions with its story telling approach which helps create an emotional connection between viewers Dove brand.

 

All three commercials could potentially influence consumer buying behavior because they attempt change perception associated certain topics induce positive associations branded products creates sense loyalty customers towards respective companies.

 

Finally all commercials help shape brand image consumers minds effective manner shown each ad there clear link company represents topic discussed audience campaign targeted.

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