Purchase that I made
Discuss a purchase that you made based on product influences, price influences, promotion influences or place influences. The assignment needs to be done in the APA format.
While doing this assignment, think about a company you would be interested in creating a marketing plan for. Marketing Research is a section of the marketing plan.
Purchase that I made based on product influences, price influences, promotion influences, or place influences:
- Product influences: I recently purchased a new pair of running shoes. I had been looking for a new pair for a while, as my old ones were starting to wear out. I was looking for a pair of shoes that were comfortable, supportive, and would help me run better. I did some research online and read reviews of different brands and models. I also went to a few different stores to try on different pairs of shoes. In the end, I decided to purchase a pair of Brooks Ghost 14 shoes. I was influenced by the positive reviews of the shoes, as well as the fact that they were comfortable and supportive.
- Price influences: The price of the shoes was also a factor in my decision. I wanted to find a pair of shoes that were affordable, but I also didn't want to sacrifice quality. I was able to find the Brooks Ghost 14 shoes at a good price, and I felt that they were worth the investment.
- Promotion influences: I was also influenced by the promotions that were available for the shoes. The store where I purchased the shoes was offering a 20% discount on all running shoes, which helped to make the purchase even more affordable. I also received a free pair of socks with my purchase, which was a nice bonus.
- Place influences: The place where I purchased the shoes also influenced my decision. I went to a local running store to try on the shoes, and I was impressed with the customer service. The staff was knowledgeable and helpful, and they took the time to answer all of my questions. I felt confident that I was making the right purchase after talking to the staff.
- Product research: I would continue to research the running shoe market to identify new trends and opportunities. I would also conduct research to understand the needs and wants of runners.
- Pricing: I would develop a pricing strategy that is competitive and that reflects the value of the Brooks product offering.
- Promotion: I would develop a promotional campaign that highlights the benefits of Brooks running shoes. I would focus on promoting the shoes to runners of all levels, and I would use a variety of channels to reach my target audience.
- Place: I would partner with retailers that have a strong reputation in the running community. I would also focus on expanding my online presence to reach a wider audience.