Qualitative Data Analysis
2. How is the qualitative approach to data analysis different from the quantitative approach?
What are the main advantages and disadvantages of this approach?
3. One of the most widely recognized qualitative approaches to theory building is Glaser and
Strauss’s “Grounded Theory Method (GTM).”
a. Briefly describe how this approach works (e.g., steps, objectives, etc.).
b. GTM uses the “constant comparative method” to develop theory from concrete observations.
Identify and briefly summarize the 4 stages of this procedure.