Read “The Value Proposition Design

Review following blog post (

Based on the reading listed above, design a draft workshop outline.

  1. Create a workshop agenda with a clear thread that shows participants how the new or improved value proposition(s) or business model(s) will emerge.
  2. Take participants on a journey of many steps by focusing on one simple task (module) at a time.
  3. Avoid blah, blah, blah and favor-structured interactions with tools like the canvases or processes like the thinking hats.
  4. Alternate between work in small groups (4-6 people) and plenary sessions for presentations and integration.
  5. Strictly manage time for each module, in particular for prototyping. Use a timer visible to all participants.
  6. Design the agenda as a series of iterations for the same value proposition (or business model). Design, critique, iterate and pivot.

Sample Solution