After checking into a hotel, Emma suddenly hears pounding on her door. A man in a uniform is standing
there telling her there’s smoke on a lower floor and the electricity is possibly going to shut off. She should
prop her door open and evacuate as quickly as possible. Later, Emma returns to find that her laptop and
jewelry have been stolen. She has fallen victim to informational social influence.
Based on your understanding of informational social influence, outline and explain the four (4) factors and
conditions that encouraged Emma to conform.
Objective: Describe the need to be accepted in the context of normative social influence.
Based on Schachter’s “Johnny Rocco” study, describe three (3) stages involved in persuading “rebels” to
conform to group norms.
Describe an instance in your life when you were persuaded to adopt or reject group norms.