Recommendations for the clothing company Patagonia

  o Objectives. What are realistic goals given 5C conditions? o Strategic considerations - Target market(s) - Is firm pursuing right target market?' - Are there ways the firm needs to understand the target market better? - Value proposition - Does the value proposition align with the job customers want done? - Are there ways POP and POD should be made more compelling? - Positioning - Should positioning be kept the same or altered?