o Objectives. What are realistic goals given 5C conditions?

o Strategic considerations

– Target market(s)

– Is firm pursuing right target market?’

– Are there ways the firm needs to understand the target market better?

– Value proposition

– Does the value proposition align with the job customers want done?

– Are there ways POP and POD should be made more compelling?

– Positioning

– Should positioning be kept the same or altered?

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