ASSESSMENT ITEM DETAILS
Further details are found on Canvas Management Communication (9527) under Additional information on assessment items – 9527 Management
Communication
Reflective Journals Parts A and B
Journal A – Due Date See Canvas Journal B – Due Date See Canvas 50% (20% Part A + 30% Part B). Harvard referencing must be used.
Addresses learning outcome(s):
On successful completion of this unit, students will be able to:
1. Explain why effective communication is important in a corporate
environment; 1. Apply theories and observations of verbal communication to real-world communication challenges; 3. Use information about perceptions to
analyse themselves and the audiences to which businesses distribute messages; 4. Critique common formats of written business communication by
recognising standard and nonstandard elements in examples of each format; 5. Create business presentations that use verbal and nonverbal communication
techniques effectively; 6. Recognise the importance of intrapersonal communication in business environments; 7. Recognise the impact of cultural
differences on effective communication and understand the steps to become acculturated for international assignments; 8. Prepare a crisis communication
plan including giving and receiving negative news; and 9. Use an understanding of groups, teams, and leadership to solve problems and run productive
meetings.
Related graduate attribute(s):
* UC graduates are professional – communicate effectively * UC graduates are professional – display initiative and drive, and use their organisation skills to
plan and manage their workload
* UC graduates are professional – employ up-to-date and relevant knowledge and skills * UC graduates are professional – take pride in their professional
and personal integrity * UC graduates are professional – use creativity, critical thinking, analysis and research skills to solve theoretical and real-world
problems * UC graduates are professional – work collaboratively as part of a team, negotiate, and resolve conflict * UC graduates are global citizens – adopt
an informed and balanced approach across professional and international boundaries * UC graduates are global citizens – behave ethically and sustainably in
their professional and personal lives * UC graduates are global citizens – communicate effectively in diverse cultural and social
settings * UC graduates are global citizens – make creative use of technology in their learning and professional lives * UC graduates are global citizens –
think globally about issues in their profession * UC graduates are global citizens – understand issues in their profession from the perspective of other
cultures * UC graduates are lifelong learners – adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas * UC
graduates are lifelong learners – be self-aware * UC graduates are lifelong learners – evaluate and adopt new
technology * UC graduates are lifelong learners – reflect on their own practice, updating and adapting their knowledge and skills for continual professional
and academic development
The purpose of the reflective journal is to have students progressively examine and demonstrate an understanding of all the material covered in this unit.
Each module includes “Journal:” exercises. Unless otherwise specified it is expected that students will provide 1-2 paragraph short answers for each
exercise listed. It is envisaged that the individual short answers will take approximately 5 minutes each (not including viewing course content and additional
research). You will note the “Personal Reflection” questions. These are for you to reflect on as you work your way through the relevant resources. Most
require you to think about a question in relation to your own experiences. If you have other students, you can discuss these with it can be of benefit. No
submission is required for these.
As a student, it is CRITICAL that you complete the journal tasks progressively. When done progressively these will assist you in understanding the material
you have just watched/read and will assist you to develop the skills needed to successfully complete the other assessment tasks in this unit.
The reflective journal will be submitted electronically through the unit Canvas site. Do not include the question text or any other text that is
not your own original work or a correctly attributed quote.
Your Reflective Journal should be formatted in a .doc document as LABELLED IN CANVAS, i.e. A1, A2, A3…. Etc.
Each entire journal should be submitted as a single .doc file (please ensure you frequently back-up your journal throughout this unit to reduce the risk of
data loss). You will be required to submit “Reflective Journal A” on completion of Module 7 and “Reflective Journal B” on completion of Module 15.
Marking Criteria – Reflective Journals A & B
Each question is equally weighted. Each question is graded on a 4-point scale: • 100% – Student has fully answered question and demonstrated a sound
understanding of the relevant material and utilises additional high quality sources • 75% Student has fully answered question and/or demonstrated an
understanding of the relevant material but may lack additional high level sources • 50% – Student has adequately answered question and/or demonstrated a
partial understanding of the relevant material and may not have utilised additional sources or qualified their response • 25% Superficial or partial response
• 0% – Student has not answered the question or has provided an answer that demonstrates a lack of understanding of the material Note that the reflective
journal is both an assessment tool and part of the learning experience. Harvard Referencing must be used.
Essay
Due Date See Canvas 50%
Addresses learning outcome(s):
On successful completion of this unit, students will be able to: 1. Explain why effective communication is important in a corporate
environment; 1. Apply theories and observations of verbal communication to real-world communication challenges; 3. Use information about perceptions to
analyse themselves and the audiences to which businesses distribute messages; 4. Critique common formats of written business communication by
recognising standard and nonstandard elements in examples of each format; 5. Create business presentations that use verbal and nonverbal communication
techniques effectively; 6. Recognise the importance of intrapersonal communication in business environments; 7. Recognise the impact of cultural
differences on effective communication and understand the steps to become acculturated for international assignments; 8. Prepare a crisis communication
plan including giving and receiving negative news; and 9. Use an understanding of groups, teams, and leadership to solve problems and run productive
meetings.
