Research design used by Donato’s for new product development.

1. Map the research design used by Donato’s for new product development.
2. Evaluate the Wassup meetings as an exploratory methodology to help define the
   research question.
3. Evaluate the test market Donatos used. What were its advantages and
   disadvantages?
4. What measurement scales would you have used on the survey that was part of the
   in-restaurant product tests?

Sample Solution