The case study provides you with the opportunity to develop your understanding of Total Revenue
Management by applying concepts studied in class, reading relevant academic articles and observing real
practice.
General Objective: Demonstrate analytical and decision-making skills in the context of revenue
management Task Details
Critically review the key elements required to implement Total Revenue Management
Compare revenue management principles, strategies and tactics with those developed by
a range of operators in the hospitality and tourism sector e.g. airlines, restaurants,
conference space, spa, parking etc.
Sample Solution