e specialist training could stop because external provider may stop running training to enhance learning for the teacher or teaching assistants so the company will have to keep on looking around for external providers constantly to provide training that they cannot at this present time • Another Performing Arts school in the local area could come across it and decided to do the same thing in providing inclusive performing arts, they could make more inclusive by partnering with special needs providers such as Kent County Council, day centres, nurseries for children with special needs. • Parents could decide that they do not want their children to go to the school anymore either because of personal circumstances or child may not want to do it anymore, they could offer deals or change how they run their classes by having giving the child the choice of the three classes singing, acting or dance, this could also be the same for adults. Pursing weaknesses using opportunities • There are so many Performing arts schools/colleges/ charities there is a lot of competition, so they could have patent on everything to cover themselves and stop other competitors taking advantage • Some performing arts companies that are very lenient about DBS and may not want to pay out themselves, could make sure that is the first thing they do even if it just an interview, trial or work experience • There could be a lot of rivalry between Performing Arts schools/ colleges and charities to be more outstanding than others, so you always need to make sure that you follow every law, have the correct documents legally and think about offering one type of exam for example LAMDA Musical Theatre at a low cost Pursing weaknesses using threats • Brexit deal is being decided there are many laws that are changing, so now it has become very divided and the government opinions change day by day • There is a limited number of carers for people with special needs, so the funding is there but not able to be used because of not enough people but also there is an obdurate risk of funding being cut as well. • At some point Dream Academy Performing Arts might have to put their price per term up or change the way payments are set up and could be more expensive ANSOFF MATRIX Dream academy of Performing arts their strategy is market penetration which means they have an existing service with existing market and includes being the lowest cost price, they increase their market share, aim to take out other competitors locally but I do think that once other businesses know of their price and what they have to offer that there might be a price war and also product development which is a new product and existing service, this is innovation, adding new services, good brand presence and can increase the life cycle or growth of the service These are the best strategies because I feel that they are what Dream Academy Performing Arts follow because they do have an existing product with an existing market because they are already providing performing arts classes, opportunities to students that is inclusive to every type of student.>