Use an econometric model (regression analysis) and a separate forecasting technique (such as moving average or exponential smoothing) for sales forecast.
Results Include:
A. An executive summary for the outcomes;
B. Information supporting the choice of the variables, including the socio-economic variables (i.e. justification for model specification),
C. Detail concerning the model development and data acquired;
D. Estimation of the regression model and interpretation of the results with implications to business policy, and
E. Estimation and interpretation of the elasticities and the implication to pricing strategy.
