Identify the Brand in the
• Select a brand (SAMSUNG)
• Describe the brand and underlying brand concept (e.g. the brand concept for Disney has been described as family magic—every product, service, and promotional tool must fit with this).
• What is the brand problem that needs to be solved (e.g., increase awareness)?
• Target market—What is the profile of the typical customer (demographics, lifestyle, usage pattern)?
Sample Solution
