Identify the Brand in the
• Select a brand (SAMSUNG)
• Describe the brand and underlying brand concept (e.g. the brand concept for Disney has been described as family magic—every product, service, and promotional tool must fit with this).
• What is the brand problem that needs to be solved (e.g., increase awareness)?
• Target market—What is the profile of the typical customer (demographics, lifestyle, usage pattern)?
Further, another influence for the eventual disintegration of the League was the poor administration of the League and the poor interest from members or non-members. For example, the non-participation of the United States despite the advocacy of Wilson is a major contributor, because of the American desire for an isolationist ideology away from conflict involvement, and the subsequent inability to obtain the full support of his own party to pass the vote through the majority of the Senate (Ostrower, 1996, p27). This was devastating to the League as the United States could have had a major influence in making important military and economic decisions and perhaps been more forceful in delivering decisions regarding sanctions unlike that of Britain and France. This was evidenced through the Russian revolutionary belief maintained by Lenin and Trotsky that “peace must be made on a basis of no annexations and no indemnities,” (Walters, 1960). In this way, it supports how the League’s organisation and lack of movement by the leaders exposed it to its fall due to relaxation in punishing offenders such as Hitler and Mussolini in order to appease them and prevent the inevitable war (Walters, 1960). Further, the restriction of Germany’s and the USSR’s participation in the League until a later stage and their eventual withdrawal along with Japan is also important because it highlights the overarching ideology of nationalism and sovereignty among the stronger nations. It was this dominance that suppressed the focus on peace and allowed the battlefront of warfare to initiate and take precedence over Europe and Asia. In addition, there were flaws in the Covenant itself which contradicted the purpose of collective security and prevented the League from reaching its full potential in decision making (Lowe, 1982). The absence of a sole-purpose peacekeeping force and the difficulty in reaching decisions unless there is a unanimous agreement among members was unacceptable, but the Covenant itself was difficult to amend due to the flaw in the voting process (Lowe, 1982). The Covenant was unrealistic in nations submitting to sacrificing their independence in making foreign policy decisions to an international body, where there was an undefined level of action to guarantee the safety of states, which would be difficult for developing states (Dennett & Dixon, 2008, p554). For example, Article 16 of the Covenant states that all members, when presented with conflict, are all responsible for imposing force against an aggressor, but an individual state would>GET ANSWER