Almost thirty years ago, Sears was the target of national scrutiny because of a well-publicized consumer fraud in California. Some say that the Sears brand was forever impacted by the fraud. Conduct an Internet search to understand the scandal Sears faced in 1992 when Sears settled consumer fraud charges in California related to automotive repairs made by the Sears Auto Centers in California. Then comment on the following:
A. How did this scandal affect the overall brand image that Sears must manage?
B. Discuss at least three significant measures taken by Sears to prevent a repetition of the alleged fraudulent behavior?
