- Summarize the key learning(s) from Chapter 07 regarding Secondary Brand Associations and Building Brand Equity.
- Which retailers have the strongest image and brand equity in your mind? Think about the brands they sell. Do they contribute to the brand equity of that retailer? Conversely, how does that retailer’s brand image help the image of the brands it sells?
- Select a brand other than Nike, Starbucks, Amazon or Apple, What ways do you feel that brand can effectively leverage secondary brand associations?
For a long time, there has been disputable positions with respect to African-Americans, ladies, LGB individuals, and now transgenders given passage into the United States military help. Since this change between sexual orientations may not be acknowledged by each of the, a mind-boggling measure of separation has been obvious when the idea of a transgender individual serving our nation is raised. Being that the U.S. military is a 100% deliberate assistance, everyone has the privilege to join, regardless of what race, ethnicity or sexual orientation you distinguish as. Numerous U.S. residents don't know what the term transgender methods. Transgender alludes to somebody who doesn't recognize as a similar sex that they were doled out during childbirth (usni.org). For instance, a person who was doled out female during childbirth, presently passes by the pronouns he/him and recognizes as a male. Numerous U.S. residents likewise don't comprehend that this activity is definitely not a decision, and that individuals encountering this distinguishing proof switch appear to have been naturally introduced to the off base bodies. Handily mixed up as passionate unsteadiness, The American Psychiatric Association clarifies that "sexual orientation individuality isn't in itself a psychological issue", however rather, contemplates have demonstrated that the transgender minds take after more near the sex recognized as, as opposed to the sex appointed during childbirth (usni.org). Unmistakably, these misinterpretations of transgender people can degenerate or impact one's choice on whether they accept transgenders ought to be allowed military help. On the off chance that a transgender individual is prepared, willing and fit for carrying out the responsibility, is there any valid reason why they shouldn't be conceded access into the U.S. military? Excluding the United States, there are 18 running nations who permit transgender people to serve in the military (usni.org). As indicated by the RAND Corporation Study of 2016, contemplates have demonstrated that around 2,000 to 11,000 transgender military work force have just served in requesting occupations and have been sent abroad (nytimes.com). As to transgenders that are now serving for the military, Army, Marine, Navy, Air Force, and Coast Guard pioneers have educated Congress that they still can't seem to perceive any issues with their transgender soldiers (nytimes.org). After meetings with prevalent military work force, their announcements ought to be sufficient to influence your feeling all together. General Robert Neller, commandant of the Marine Corps, expressed, "As long as they can satisfy the guideline of what their specific occupation was, I think we'll push ahead" (nytimes.com). While Captain J. Caputo of the United States Coast Guard lectured, "Any individual with a male body must satisfy male assistance guidelines; anybody with a female body must fulfill female guidelines. Transgender people who can satisfy the guidelines of their physical body are fit for administration" (usni.org). Furthermore, regardless of the way that transgenders serve without issues in police and local groups of fire-fighters, alongside f>GET ANSWER