Relationship Selling (10 marks)
• Describe how effective the organization is in developing its relationship with its target market
Evolution of the Selling Model (10 marks)
• How effective is this organization in its selling and how does this complement their marketing processes?
Ethics (10 marks)
• What is this organization doing to ensure it is employing ethical sales practices?
Creating Value with a Relationship Strategy (10 marks)
• What value is being created by the organization use of its relationship strategy?
Communication Style (10 marks)
• How effectively is the organization communicating with its target market?
Conclusion (10 marks)
• What recommendation would you suggest the organization take to improve its sales outcomes?
Sample Solution
