Q1 Please indicate on a scale of 1 to 5 the extent to which you think overall service delivery is important.
1 = Extremely Important
2 = Very Important
3 = Moderately Important
4 = Slightly Important
5 = Not at all Important
o 1
o 2
o 3
o 4
o 5
Q2 On a 7 point scale, please indicate the extent to which you agree to this statement:
The aspects below are what I look for in service delivery
1 = Strongly Agree
2 = Agree
3 = Somewhat Agree
4 = Neither Agree nor Disagree
5 = Somewhat Disagree
6 = Disagree
7 = Strongly Disagree
0 1 2 3 4 5 6 7
Efficiency ()
Consistency in Quality of Service Delivery ()
Customization of Service Delivery ()
Customer Engagement ()
Customer Experience ()
Q3 How optimistic are you with the idea of being served by AI in the hotel industry?
o Not Optimistic at All
o Somewhat Optimistic
o Optimistic
o Very Optimistic
Q4 On a scale of 1 to 5, how important is human interaction to you in service delivery?
1 = Extremely Important
2 = Very Important
3 = Moderately Important
4 = Slightly Important
5 = Not at all Important
o 1
o 2
o 3
o 4
o 5
Q5 If you are reading this carefully, select ‘maybe’
o Yes
o Maybe
o No
Q6 to what extent do you agree that AI will improve service delivery on the following 3 aspects?
Strongly Agree (1) Agree (2) Somewhat Agree (3) Neither Agree nor Disagree (4) Somewhat Disagree (5) Disagree (6) Strongly Disagree (7)
Efficiency (1) o o o o o o o
Consistent Quality (2) o o o o o o o
Lower Cost (3) o o o o o o o
Q7 How much do you generally spend on hotels per night when you go on a holiday?
o Below £50
o £50 – £80
o £81 – £110
o £111 – £140
o £141 – £170
o £171 – £200
o £201 and above
Q8 Have you stayed at an Airbnb before?
o No
o Yes
Skip To: Q10 If Have you stayed at an Airbnb before? = No
Q9 What were your reasons for staying at an Airbnb? (Select all that applies)
? Lower Cost
? Includes Kitchen
? Experience Living Like a Local
? Privacy on a Backpacker’s Budget
Q10 What is your gender?
o Male
o Female
o Prefer Not to Say
Q11 How old are you?
o 20-25
o 26-30
o 31-35
o 36-40
o 41-45
o 46 and above
o Prefer Not to Say
Q12 Do you have any kids?
o Yes
o No
Q13 What data are you willing to share with the hotels you stay at for consumer data storage? (Select all that applies)
? Gender
? Age
? Food Preferences
? Nationality and Ethnic Background
? Purchase History
? Purpose of Visit
