Examine and document the process for one of the services cases studies provided. Redesign the service and discuss the impacts on process execution, orchestration and choreography. Discuss the business process compliance monitoring and resolution issues.

Service organisations operate in a process-environment for creating value, but often don’t recognise the underlying process flows in terms of throughput (capacity), queue build-up, and process flow time (responsiveness). As such service value management and the understanding of service processes and associated dynamics has lately become a strategic driver for developing and/or maintaining a sustainable competitive edge. The area of services science is very quickly evolving, and students need to expose themselves to the latest developments in this field.

ln this context, each individual chooses one of the HBR cases provided in class (Max of 4-5 students per case will be allocated and HBR case allocations will be on first come first basis and will be emailed to you).

You are asked to choose anyone of the HBR cases provided to you. As a basic requirement you will provide a mapping of the existing service offering, the open service eco-system, and the Service Strategy tr¡ad d¡mensions to develop a deep and practical understanding of the service offering in question along with value creation, human capital resource requirements, and associated customer experiences through selection and application of appropriate approaches/tools such as the process mapping, business model canvas, customer journey maps, and designing blueprints of services for ensuring sustainable service business operations. Æ part of this you will evaluate, analyse and discuss the service organisation and its offering and propose a solution to the problem identified in the case study through demonstrating the impacts on process execution, orchestration and choreography. ln this analyses please note any changes that may have occurred in the past 5 years of the business operation, eg. deployment of new technology to deliver services such as lol cloud computing, big data for analytical and predictive analysis, adoption of new business model, transforming to online services from traditional services etc. Your recommended solution should take a systemic approach and should propose a disruptive business model underpinned by digital transformation as a must, possibly using the business model canvas. Subsequently, you will map the underlying service processes using blue print or other relevant process mapping techniques learnt demonstrating how technology has enabled the new service offering at various touchpoints of interaction either with the employee, customer or the organization delivering the service.

ln accessing your information you can refer to the company’s website or any other published information relevant to the assignment. lt will also be beneficial to use the available academic Assessment Task 1: Process Analysis (lndividual) Objective(s): o This addresses subject learning objective(s) 1-4 o This assignment addresses program learning objective 3.1 sF ÀsJcssñefü 23 UNIVERS{TY ÉF TÉCHNULD6T SYÜMEY literature to establ¡sh any industry or sector trends, and have academic robustness in your arguments. The essay is 2500 Words lnclusive of References.

Assessment marking criteria for the process analysis includes (1) relevance of your answer to the question or task set including all technical details asked for, (2) clarity of expression, (3) clearly documented analysis and methods used, (4) citations beyond the given subject material, (5) logical planning and sequence, and (6) appropriate written presentation of the work including drawing process maps etc. ensuring learning objectives are attained. See Marking Criteria rubric sheet on utsonline based on which marks will be allocated and feedback will be provided.

Sample Solution

Sample solution

Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell. 

In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.

God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.

Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.

To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.



Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.

Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies4(8), 487.

Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.