3,000-word report, which shows an
understanding of the key strategic brand management theories and how companies
can apply the theories in practice. For any Singapore company of your choice, analyse the
branding efforts of the company. Each student is required to submit a detailed report that
incorporates the findings of the research undertaken on the branding efforts of the company
in relation to building brand equity, brand management across geographical regions as well
as time and the utilisation of digital tools. In conducting your analysis, you are to compare your
chosen company with its key competitors in terms of its branding efforts. Be sure to include at
least three recommendations as to how the chosen company will be able to undertake more
effective strategic brand management approach.
Sample Solution