Skilled nursing facility Marketing strategy

  Discuss the marketing proposal for a skilled nursing facility. A skilled nursing facility is a building that is the home to long term care residents as well as short term residents who are there for rehabilitation services with the goal to return home. The skilled nursing facility has a poor reputation, it is an older building and is struggling with the labor shortage like many other companies. I will be discussing the marke​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​ting strategy to turn the company around, increase profits and improve its reputation. Rationale Why does this company need a new plan? The skilled nursing facility needs a new plan in that it is not bringing in enough workers to provide a welcoming and safe environment for the residents and their family. Furthermore, due to the previous companies’ owners, the reputation of management is poor and there is increased difficulty getting protentional employees in the door. Furthermore, when they are hired there is a poor orientation process which increases the turnover rates. Are you entering a new market? The market new for the new owners of the skilled nursing facility however the building and reputation within the community is older. Are you proposing a new offering? Yes, this is a new offering and marketing plan for the skilled nursing facility Does their current plan just need to be revamped? Yes, the current strategy is dated and relying on older information for recruiting strategies, utilizing technology, and increasing patient satisfaction. The rationale for the new plan. The new plan will allow the company owners to think outside the box with new and inventive ideas. This will increase employee happiness, and patient satisfaction, decrease turnover rates, and increase the reputation of the community. Strategy Who is the intended market? The intended market is the families/potential employees/potential residents within the community. Where will you access the necessary information for your final marketing plan? I have a point of contact within skilled nursing as well as using information onli​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​ne.