Snedeker Global Cruises
Case Questions
Use your textbook and a minimum of three expert resources (total) from the internet to answer the following questions regarding this case study.
Question 1. Suggest and explain the specific steps Brandt should follow to prepare for the EDP process
Question 2. Identify differences between traditional purchasing and use of e-auctions. How can Brandt use these differences to make his selection? What types of items would be best suited for purchase through e-auctions?
Question 3. Assume Brandt has identified products to purchase through e-auctions, what steps does he need to take to conduct a successful e-auction?
Question 4. What negative impact can e-auctions have on supplier relationships, and how can Brandt ensure that they do not occur?
Traditional purchasing is characterized by a one-on-one negotiation between buyers and sellersâ typically involving lengthy negotiations over price points â whereas electronic auctions involve multiple competitors (buyers or sellers) competing against each other within a specified time frame for the best outcome. This enables buyers to quickly find suppliers with competitive prices while also gaining access to items that may not be available through traditional means due to market shortages. Items most suited for purchase via e-auctions are those which are abundant in supply such as industrial parts & components or IT products like computer hardware/software which can easily be sourced at competitive prices from multiple vendors.
Finally , once selectionhasbeenmadeBrandtmustpreparefortheactuale-auctionbydeterminingtheprocessandrulesofthegame .Thisincludesestablishing timeline , how bidswillbecollectedandevaluatedbasisforevaluationlotdeliverytermsamongstother considerations .Alsoitiscriticalforhimtoprovideallbidderswithclearinformationregardingexpectationsandspecificationsinordertomaximizeparticipation .Furthermore , detailedguidesmustbeestablishedregardinghowdata generatedduringprocesstobeanalyzedandrecordedaswellassettingupwaystoeffectivelycommunicateresults leadinguptoawardingeventualcontractwinner .OnceallpreparatorystepshavebeencompletedBrandtcanconductsuccessfulonlinebiddingeventwhichmayresulti