Snedeker Global Cruises

    Case Questions Use your textbook and a minimum of three expert resources (total) from the internet to answer the following questions regarding this case study. Question 1. Suggest and explain the specific steps Brandt should follow to prepare for the EDP process Question 2. Identify differences between traditional purchasing and use of e-auctions. How can Brandt use these differences to make his selection? What types of items would be best suited for purchase through e-auctions?   Question 3. Assume Brandt has identified products to purchase through e-auctions, what steps does he need to take to conduct a successful e-auction? Question 4. What negative impact can e-auctions have on supplier relationships, and how can Brandt ensure that they do not occur?  
Traditional purchasing is characterized by a one-on-one negotiation between buyers and sellers– typically involving lengthy negotiations over price points – whereas electronic auctions involve multiple competitors (buyers or sellers) competing against each other within a specified time frame for the best outcome. This enables buyers to quickly find suppliers with competitive prices while also gaining access to items that may not be available through traditional means due to market shortages. Items most suited for purchase via e-auctions are those which are abundant in supply such as industrial parts & components or IT products like computer hardware/software which can easily be sourced at competitive prices from multiple vendors. Finally , once selectionhasbeenmadeBrandtmustpreparefortheactuale-auctionbydeterminingtheprocessandrulesofthegame .Thisincludesestablishing timeline , how bidswillbecollectedandevaluatedbasisforevaluationlotdeliverytermsamongstother considerations .Alsoitiscriticalforhimtoprovideallbidderswithclearinformationregardingexpectationsandspecificationsinordertomaximizeparticipation .Furthermore , detailedguidesmustbeestablishedregardinghowdata generatedduringprocesstobeanalyzedandrecordedaswellassettingupwaystoeffectivelycommunicateresults leadinguptoawardingeventualcontractwinner .OnceallpreparatorystepshavebeencompletedBrandtcanconductsuccessfulonlinebiddingeventwhichmayresulti

Sample Solution

In order to prepare for an effective e-procurement process, Brandt should first develop a clear understanding of the organization’s requirements and objectives. This involves analyzing current challenges in the procurement process and identifying areas where improvements can be made. Additionally, it is important to establish key performance metrics that define success and set goals accordingly. Once this is established, Brandt will need to research potential vendors and prioritize them based on criteria such as their reputation, pricing models, delivery times, quality of goods/services etc.. After completing all necessary background analysis he can then move onto exploring different methods of procurement including traditional purchasing or use of e-auctions.