Social change marketing

What makes social change marketing a challenge? How can these challenges be met?

Unlike most traditional “products”, those that public health must market and communicate about tend to have negative demand or no demand. Of course this all changes when there is a crisis or important issue.

Provide ideas as to why this situation exists and at least two ways we can address this and breakthrough messages.

Discuss what public health must do to market/communicate more effectively to reach people.





Sample Solution