Social listening is the process of monitoring social media channels for mentions of your brand, competitors, product, and more. Social listening gives brands an opportunity to track, analyze, and respond to conversations about them on social media. It's a crucial component of audience research.
Based upon the Pyer Moss article in this week's module and his SOCIAL media and digital marketing campaign, how does the company demonstrate and social listening?
• Watch the brand videos from Pyer Moss
https://www.youtube.com/watch?v=phtvGOjvIsI
https://www.youtube.com/watch?v=emDGEBCnSWw
• How are the subtle attributes revealed to engage the consumer?
• Utilizing a parallel tactic, if you were the social marketing director of Pyer Moss, what would be the focal point or social story for the next video? Please provide details of the subject matter and why you’ve selected the topic to reach the targeted consumer.
Sample Solution