In this assignment you will focus on auditing the social media channels for an existing business. This business must have profiles on at least 3 social
media networks.
You will be required to build a social media audit file that should contain the following information:
· The username and URL for each platform that you’ll audit
· The number of followers for each account
· Engagement metrics for the last 3 posts on each profile
· Demographic information
· Popular content
For each profile you will also indicate the positioning and explain whether or not the chosen profile is an industry leader, average, or struggling to keep
up.
Finally, you will do short write up as to where the brand stands in the social media realm and what next steps are suggested to grow their online
presence.
Sample Solution
