1. Develop your social media brand/business standards
    Establish your business voice and tone and figure out how to speak with your target audience.
    What’s your business’s personality? Try to pick out 2 or 3 traits that define your style, and also list 2 or 3 that your style is not.
    Write a clear and detailed description of your brand/ business posting guidelines.
    What logos, positioning, and sizing will you use?
    What fonts and colors will you use?
    How your brand/ business will respond to public complaints, competitors, and questions from followers?

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