Pick a company that uses social media as a marketing and branding tool. Review at least three social media accounts your company of choice uses and assess the following:
Based on their social media, how would you describe the company? How is the company trying to portray itself on social media?
Are users interacting with the company on social media? If so, how are they responding?
Do you think the company you are assessing has an effective strategy for using social media as a marketing tool?
Sample solution
Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell.
In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.
God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.
Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.
To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.
References
Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.
Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies, 4(8), 487.
Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.
Sample Answer
Sample Answer
Social Media Marketing Analysis: Nike
Introduction
In today’s digital age, social media has become an indispensable tool for businesses to market and brand themselves. One company that effectively harnesses the power of social media for its marketing and branding efforts is Nike. This essay will review three of Nike’s social media accounts – Instagram, Twitter, and YouTube – to assess how the company portrays itself, how users interact with the brand, and whether Nike has an effective social media marketing strategy.
Company Description
Nike is a globally recognized sports apparel and footwear company that aims to inspire athletes and sports enthusiasts around the world. Through its social media channels, Nike portrays itself as a leader in the sports industry and a brand that champions the spirit of athleticism and self-improvement. The company uses captivating visuals, powerful slogans, and inspirational stories to create an emotional connection with its audience.
Nike’s Instagram account (@nike) is a visual treat for sports lovers. The company showcases its latest products, highlights professional athletes, and shares behind-the-scenes glimpses into its brand culture. Nike’s Instagram posts are well-curated, featuring high-quality images and videos that exude energy, passion, and determination. The captions accompanying these posts are short, impactful, and often include motivational quotes.
Users on Instagram enthusiastically interact with Nike by liking, commenting, and sharing its content. The company has amassed an impressive 152 million followers who actively engage with its posts. Nike frequently responds to user comments, showing that they value their audience’s opinions and are committed to building a community of athletes and fans.
Nike’s Twitter account (@Nike) focuses on timely updates, trending topics, and real-time engagement. The company uses Twitter to promote new product launches, share news about partnerships with athletes and teams, and provide updates on sporting events. Nike’s tweets often include hashtags related to ongoing campaigns or events to encourage user participation.
Users actively interact with Nike on Twitter by retweeting its content, replying to tweets, and using Nike-related hashtags. The company leverages this interaction by retweeting user-generated content that aligns with its brand values, effectively turning its followers into brand advocates. Additionally, Nike’s customer support team promptly responds to user queries and concerns, reflecting their commitment to customer satisfaction.
YouTube
Nike’s YouTube channel features a wide range of video content such as commercials, athlete interviews, product tutorials, and inspirational stories. The videos are expertly produced, visually stunning, and emotionally powerful. Nike effectively leverages storytelling to connect with its audience on a deeper level and encourage them to pursue their athletic goals.
Users actively engage with Nike’s YouTube channel by watching, liking, sharing, and commenting on its videos. The comment section often becomes a platform for discussion among users who share their own stories and experiences related to Nike products. By fostering this sense of community, Nike successfully establishes itself as more than just a brand but as a lifestyle choice.
Effectiveness of Social Media Strategy
Nike’s social media strategy is undeniably effective. By leveraging powerful visuals, compelling storytelling, and athlete endorsements, the company successfully portrays itself as a leading sports brand that inspires athletes worldwide. Nike’s emphasis on user engagement through comments, likes, retweets, and shares demonstrates their commitment to building a community around their brand.
Furthermore, Nike’s ability to respond promptly to user queries and concerns showcases excellent customer service. This not only strengthens customer satisfaction but also contributes to the positive perception of the brand among potential customers.
In conclusion, Nike effectively utilizes social media as a marketing and branding tool. By strategically curating content on Instagram, engaging in real-time conversations on Twitter, and sharing inspiring videos on YouTube, Nike consistently communicates its brand message of empowerment and athleticism. The high levels of user interaction across all platforms further solidify the effectiveness of Nike’s social media strategy.
