Choose a company or organization (Apple) and propose appropriate steps in social media marketing planning.

 

Sample solution

Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell. 

In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.

God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.

Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.

To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.

 

References

Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.

Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies4(8), 487.

Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.

Social Media Marketing Planning for Apple

1. Define Objectives:

  • Increase brand awareness: Maintain top-of-mind awareness and desirability among existing and potential customers.
  • Drive product sales: Generate excitement and demand for new product launches and drive traffic to Apple stores and online channels.
  • Build customer loyalty: Foster a strong community around Apple products and services, encouraging customer engagement and repeat purchases.
  • Enhance customer service: Provide a platform for customer support and address customer inquiries promptly and effectively.

Social Media Marketing Planning for Apple

1. Define Objectives:

  • Increase brand awareness: Maintain top-of-mind awareness and desirability among existing and potential customers.
  • Drive product sales: Generate excitement and demand for new product launches and drive traffic to Apple stores and online channels.
  • Build customer loyalty: Foster a strong community around Apple products and services, encouraging customer engagement and repeat purchases.
  • Enhance customer service: Provide a platform for customer support and address customer inquiries promptly and effectively.
  • Manage brand reputation: Monitor and respond to online conversations about Apple, proactively addressing any negative sentiment or criticism.

2. Target Audience:

  • Identify key demographics: Age, gender, location, interests, lifestyle, technology adoption rate.
  • Segment audience: Divide the target audience into smaller, more specific groups based on their needs, preferences, and behaviors.
  • Understand audience behavior: Analyze how the target audience uses social media platforms, their content preferences, and their engagement habits.

3. Choose Social Media Platforms:

  • Focus on platforms with high audience engagement: Prioritize platforms where the target audience is most active, such as Instagram, YouTube, Twitter, and TikTok.
  • Consider platform strengths: Evaluate each platform’s strengths in terms of visual content, video content, live streaming, and interactive features.
  • Maintain a consistent brand voice and visual identity across all platforms.

4. Content Strategy:

  • Create high-quality, visually appealing content: Utilize professional photography, videography, and graphic design to showcase Apple products and services.
  • Tell compelling brand stories: Share the stories behind Apple products, innovations, and the people who create them.
  • Leverage user-generated content: Encourage customers to share their experiences with Apple products and services using branded hashtags.
  • Run contests and giveaways: Engage the audience with exciting contests and giveaways to generate buzz and excitement.
  • Stay up-to-date with industry trends: Continuously monitor social media trends and adapt the content strategy accordingly.

5. Social Listening and Engagement:

  • Monitor brand mentions: Track mentions of Apple across all social media platforms to identify customer sentiment and address any concerns or issues.
  • Engage with followers: Respond to comments, questions, and messages promptly and professionally.
  • Build relationships with influencers: Collaborate with key influencers to promote Apple products and reach a wider audience.
  • Utilize social media analytics: Track key metrics such as reach, engagement, and conversions to measure the effectiveness of social media campaigns.

6. Campaign Planning and Execution:

  • Develop targeted campaigns: Create specific campaigns for product launches, seasonal promotions, and other key events.
  • Set clear goals and objectives for each campaign.
  • Utilize social media advertising: Leverage targeted advertising options to reach specific segments of the target audience.
  • Track campaign performance: Monitor key metrics and make adjustments as needed to optimize campaign results.

7. Budget and Resources:

  • Allocate budget for social media advertising, content creation, and influencer marketing.
  • Ensure adequate resources for managing social media accounts and responding to customer inquiries.

8. Continuous Optimization:

  • Regularly review and analyze social media performance.
  • Make adjustments to the strategy based on insights and data analysis.
  • Stay informed about the latest social media trends and best practices.

By following these steps, Apple can effectively leverage social media to achieve its marketing objectives, build strong customer relationships, and maintain its position as a leading technology brand.

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