Develop two social media objectives that the organization should aim to accomplish. The objectives should relate to the organization’s overarching strategy but should be actionable and measurable, and ultimately align with any campaign/tactic you recommend moving forward.
Drawing on your research, state your organization’s social media strategy and list two tactics based on that strategy. The tactics can use new social media platforms or build on their existing programs/tools. Each tactic should:
Be described in detail with examples. If you can’t find or make an example, then describe it
Include a rationale as to why you think it will work
Clearly state which target audience it is intended for
Include suggestions of how to amplify each tactic