This case illustrates several ways in which Southwest Airlines utilizes the four main
building blocks of competitive advantage: efficiency, customer responsiveness,
innovation, and reliable quality.
Instructions:
You will need to review the Southwest Airlines case study at the end of Chapter 3 in the
textbook and answer the following questions:
• What is the link between Southwest Airlines’ business model, strategy,
competitive advantage, and profitability?
• What are Southwest Airlines’ distinctive competencies, resources, and
capabilities to make it happen?
• How will the Southwest Airlines competitive advantage be maintained in the
future?
Requirements:
• Submit a two-three page Word document covering the elements of the
assignment.
• Develop a clear introduction, body, and conclusion. Use paragraph format and
transitions.
• Focus on the quality of writing and content.